Behind the Scenes: Mission Statement

The next step with Kim and Xanthe in Behind the Scenes is to create a Mission Statement. Easier said than done!

The way I see it, the recipe is:

• One part knowing ourselves
• One part knowing WHAT we do
• One part knowing WHY we do it
• One part brainstorming

Hmmm ... are there any more parts I need to think about? Well, I see this as an evolution and I may not get it quite right the first time out of the shoot. So without going into all the deep inner work, here's my brainstorming session with myself. I'll just skip the deep inner work for now, okay? ;->

• tapping into joy and happiness through nature and everyday things
• tickle their fancy
• help the lost, lonely, and dissatisfied see differently through nature and everyday things
• helping the uninspired see things differently
• helping people see things differently
• Inspiring people to see things differently

As you can see, I already put my mission statement on my blog. We'll see how I feel about it in a week or two. I might change it.

In the meantime, I want to share this fabulous TED Talk video Kim and Xanthe shared with us. Having been an entrepreneur once (and maybe dreaming of doing it again), I especially love the message: "The goal is not to do business with everyone who needs what you have. The goal is to do business with people who believe what you believe." Simon Sinek is truly inspiring!

I'm posting this video here as much for you, my readers, as for me so I know where to find it in the future.